CRON-ECRM Joint Venture Declares Bid for Leadership in CTP

By Patrick Henry
Reprinted from WhatTheyThink.com

Compared with, say, high-speed inkjet printing or hybrid output on long perfectors, offset platemaking isn’t the most glamorous of production processes. But, as long as offset lithography continues to represent more than half of all the printing currently being done, imaging plates in computer-to-plate (CTP) devices will more than make up in sheer business volume whatever it may lack in technical flair.

 Don Langston, Senior Vice President, CRON-ECRM, reviews the automation features of the company’s thermal and UV CTP systems

Don Langston, Senior Vice President, CRON-ECRM, reviews the automation features of the company’s thermal and UV CTP systems

Mike Xiang, a CTP technologist and entrepreneur, had this fact firmly in mind when he started Hangzhou CRON Machinery & Electronics Ltd. in China in 1992. The company’s motto, “Another Day, Another Dream,” reflects his pledge to make CRON a world leader among CTP vendors—an ambition Xiang is pursuing in North America with the help of ECRM Imaging Systems, a Massachusetts-based company with deep roots in the U.S. platesetting market.

The joint venture, announced last September, is called CRON-ECRM, and it aims to unite the Chinese company’s technical prowess with the Massachusetts firm’s well established reputation and reach among U.S. users of CTP systems. The partnership operates from ECRM’s headquarters in Tewksbury, the site of a March 17 open house in which CRON’s wares and Xiang’s plans were officially introduced to the U.S. market.  READ MORE